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Social Media Analytics

Browse the latest insights, updates and resources on metrics and reporting, and learn more about Sprout’s social media analytics tools.

Featured

Categories
- Social Media Analytics
The social media metrics to track in 2023 (and why)
Published on July 20, 2023 Reading time 21 minutes
Categories
- Social Media Analytics
12 of the best social media analytics tools for marketers
Published on May 4, 2023 Reading time 8 minutes
Categories
- Instagram
- Social Media Analytics
Instagram data: How to examine your performance
Published on April 5, 2021 Reading time 8 minutes

All Social Media Analytics

Categories
- Template
- Marketing Disciplines
A Marketer’s Ultimate Data Powered Toolkit
Categories
- Leveling Up
- Social Media Analytics
How to become a successful social media consultant
Published on February 15, 2022 Reading time 9 minutes
Categories
- Webinar
- Customer Care
Grow Your Revenue [Webinar]
Categories
- Social Listening
- Social Media Analytics
Low tech, no problem: How Wordle mastered the game of firsts
Published on February 1, 2022 Reading time 3 minutes
Categories
- Social Media Analytics
- Social Media Engagement
How to effectively plan your social media campaigns step-by-step
Published on January 20, 2022 Reading time 10 minutes
Categories
- Template
- Social Media Analytics
Worksheet: Creative Testing on Social Media
Categories
- Social Listening
- Social Media Analytics
5 ways to create better buyer personas with social media data
Published on January 3, 2022 Reading time 7 minutes
Categories
- Guide
- Leveling Up
MarTech Stacks Need a New Center of Gravity
Categories
- Webinar
- Social Media Analytics
From Reporting to Goal Setting: Your Ultimate Year-End Checklist [Webinar]
Categories
- Facebook
- Social Media Analytics
16 Facebook metrics every brand needs to track for success
Published on October 27, 2021 Reading time 10 minutes
Categories
- Social Listening
- Social Media Analytics
See campaigns differently: Why social is an invaluable player for the NFLPA
Published on September 22, 2021 Reading time 4 minutes
Categories
- Data Report
- Digital Transformation
The Enterprise Growth Report
Categories
- Social Media Analytics
- Social Media Engagement
Twitter metrics: How & why you should track them
Published on September 14, 2021 Reading time 7 minutes
Categories
- Guide
- Leveling Up
A Field Guide to Proving the Impact of Different Social Media Campaigns
Categories
- Social Media Analytics
- Social Media Engagement
Share of voice: What it is and how to measure it
Published on September 1, 2021 Reading time 11 minutes
Categories
- Guide
- Social Listening
How Real Brands Use Social Data to Drive Business Impact
Categories
- Template
- Social Listening
Worksheet: How to Conduct Social Media Market Research in 90 Minutes or Less
Categories
- Social Media Analytics
- Social Media Content
4 free social media campaign templates you can use right now—and why you need one
Published on August 12, 2021 Reading time 6 minutes
Categories
- Facebook
- Social Media Analytics
Facebook reach: what it is and how to increase yours quickly
Published on August 9, 2021 Reading time 6 minutes
Categories
- Webinar
- Agency
Build Smarter: 5 Steps for Running End-to-End Social Campaigns [Webinar]
Categories
- Agency
- Social Media Analytics
Don’t fear the retro: How open communication strengthens agency-client relationships
Published on July 6, 2021 Reading time 4 minutes

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