Everything’s better with a partner

Client expectations require agencies to be one step ahead of trends, industry changes and consumers’ needs.

Talk to us about partnership

Program Benefits

Become a Partner and combine the power of Sprout with the resources, support and expertise of the Agency Partner Program to win more business, expand your offerings, provide outsized value to clients and drive business growth.

Partner for growth

Engage your dedicated growth partner to craft agency social media services, strategize on your offering and leverage Sprout features to grow your business.

Thought leadership

Collaborate with Sprout to promote your agency’s thought leadership content or be featured in Sprout marketing programs.

Revenue sharing

Refer business and earn revenue share to offset agency costs, or reinvest to level up your service offering.

Exclusive content

Unlock access to partner-exclusive content, templates, ungated marketing collateral and other assets in the partner portal.

Onboarding & training

Level up your team’s skills through Sprout’s dedicated agency onboarding resources.

Agency communities

Join our agency communities and tap into the knowledge and expertise of your fellow agency professionals.

We’ve used the Agency Partner Program and the resources in the portal to build out our social listening packages. The resources helped us understand how it could apply to our specific clients, verticals, and industries, and the program helped us realize how to package listening and think through pricing it with our sales team.

Katherine Maddux, Digital Manager at Imagine Media Consulting

The Agency Partner Program and the community built around it has positively impacted both our agency growth and our team’s professional development. Through competitive pricing options and easy social account connection, we’ve been able to upsell some of our biggest clients and expand the work we do for their brand throughout Europe.

Kate Istead, Head of Operations at Giraffe Social Media

Sprout’s Agency Partner Program has been a valuable resource for Communicators Group—and most importantly, for our clients. They benefit from our ability to tap into real social media expertise through discussion boards and our own Sprout relationship manager.

Jeremy Whitcomb, CEO at Communicators Group

We truly value the guidance, advice and assistance that comes from the Agency Partner Program. The program has provided us with helpful write-ups and consultations to help our agency think through how to improve our social program offerings, social strategy, and how to increase our client roster while still being competitive.

Talissa Beall, Sr. Social Media Manager at Idea Grove

Frequently asked questions

What’s included in this program?

We offer marketing, sales and services support for our agency partners. This includes partner-exclusive resources, content and trainings aimed at helping you grow your agency business and social expertise, as well as access to our community of agency experts.

What’s the catch?

Our goal is to grow together. Your growth = our growth. Therefore the benefits to this program are of no cost to you, outside of the cost of your Sprout Social subscription.

Who's eligible?

Any agency who is, or is willing to become, an active Sprout customer with a minimum required investment can be part of our Agency Partner Program. We partner with agencies of all sizes, from start-ups to enterprise organizations.

Do I need to have a Sprout Social Account?

Yes, we require that all Agency Partners are Sprout Social customers.

Will I get a referral fee for any customers I bring to Sprout Social?

Yes! For agencies that refer Sprout Social to their clients, peers, or network, the agency will earn partner revenue share after the referral has been subscribed to Sprout for a set amount of time. The partner revenue share amount is determined by your tier level and the subscription amount of the referred account.

What’s expected from me as a Partner?

We are looking for agencies who want to grow their business. If you are committed to growing with Sprout, we are excited to help you do just that!

Do you have special pricing for agencies?

Yes, Sprout does have plan and pricing options that are available exclusively to agencies. We have options that take into account the needs of your business, the services you provide (or want to be providing), and how you work with your clients.


Talk to us about partnership

Whether social media is your sole focus or just one of your service offerings, your objectives remain the same: provide value to clients, minimize time and resource spend and increase revenue. Talk to someone on our agency team today to learn more.

Schedule a call to:

  • Discover how the Sprout Social Agency Partner Program supports your agency through community, agency education, thought leadership and growth.

  • Get a tour of our partner portal to see what resources you can start leveraging today.