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From Followers to Fans: How to Turn Customer Care Into Your Competitive Advantage

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Date & Time

Session time: 45 minutes

Customer expectations for quality care are soaring. With 57% of consumers expecting a response on social within 12 hours, and 96% of customers ending their relationship with brands after poor experiences, the stakes have never been higher to deliver faster, more complete care. Under-deliver, and you risk your brand’s health and reputation.

The key to providing exceptional care—and outshining your competition—is your social customer care team. If they can delight customers with faster, personalized care, they can transform one-time interactions into lifelong brand loyalty.  But to do that, teams need a sophisticated case management system that makes quick work of flooded inboxes, and a well-orchestrated workflow that connects customer insights across networks and team members. 

Join us Thursday, February 15th at 10 am CT (8 am PT, 11 am ET) as we uncover how Social Customer Care by Sprout Social can transform every customer interaction into a competitive advantage. This webinar will include a live demo and time for Q&A.

You’ll learn how to:

  • Future-proof your business and reputation with our streamlined case management system 
  • Personalize and improve replies with our AI-driven suggestions and Salesforce, Zendesk, Dynamics 365, and Hubspot integrations.  
  • Showcase your team’s impact on customer experience and brand loyalty with easy-to-understand performance reports.

Your Speakers:


Chris Strong

Chris Strong

Sprout Social

Chris is the Director of Product Management for the Engagement Zone. He’s spent the last five years obsessing over how brands can create exceptional customer experiences, especially through customer care.

Maria Massad

Maria Massad

Maria Massad is a Product Marketing Manager III at Sprout Social and leads marketing for Social Customer Care by Sprout Social. With a background in social strategy at the Walt Disney Birthplace, she deeply empathizes with care leaders who strive to deliver outstanding customer experiences on social media. Passionate about storytelling, media, and technology, she advises startups on digital strategy and enjoys experimenting with new pasta recipes.

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